Talks & keynotes
Luis Uribe Herrera is a Product & Digital Transformation strategist and Founder & CEO of Neura.Lab. With over 10 years leading the intersection of business, technology and innovation, he turns Generative AI into real ROI for organizations in Retail, Banking and Mining.
Topics
AI with real ROI
From pilots to results: which decisions separate companies that measure impact from those that just pile up demos.
AI-First organizations
Culture, leadership and AI literacy for non-technical teams.
From chatbots to agents
What changes in the business when agents qualify, sell and operate.
AI, democracy and citizenship
What we learned analyzing the government plans of 36 presidential candidates with AI.
Bio
Luis Uribe Herrera is a Product & Digital Transformation strategist, with over 10 years leading the intersection of business, technology and innovation. He turns Generative AI into real ROI. He is an Engineer and Lean Six Sigma Black Belt, specialized in scaling digital products and optimizing operations through Generative AI and Automation. He has led transformation across multinational corporations in Retail, Banking and Mining, and in international ecosystems such as Australia. He is currently Founder and CEO of Neura.Lab, a consultancy democratizing AI for companies across LatAm. His expertise is translating complex technical capabilities —LLMs, agentic systems, Python, Data— into profitable business strategies: ROI, efficiency and growth. His vision is to build "AI-First" organizations and user-centric products.
Languages
Spanish · English
Recent talks
Coming soon.