Skip to content
Founder & CEO · Neura.Lab

Luis UribeHerrera

AI Growth Strategy Partner

Technology and transformation strategist. Over 10 years leading change in retail, microfinance and industry across Peru, Brazil and Australia. Today he designs and builds AI systems with business judgment.

View projectsLet's talk
Systems · in productionnodes 96signal 0.00
StrategIAAI Strategic Copilot2025
Vale AIAgent Hub for Car Dealerships90 s
BrandOSAI-Operated Content Studio6
Voto ConscienteAI Civic Platform36
Unified Tenant Platform (PUL)Platform that standardized backoffice processes…80 %
100% Digital Credit + AI Scoring100% digital credit placement model with AI alt…2022
Real Plaza AppOmnichannel2022–24
LAB 40Innovation Lab2022
Regional Due Diligence PlatformDue diligence platform with a regional roadmap…2020–21
StrategIAAI Strategic Copilot
StrategIA — AI Strategic Copilot
Has led transformation at
  • Intercorp Retail
  • Caja Piura
  • Votorantim
  • Virgin Australia
  • Neura.Lab

Business × Technology × Innovation

Engineer and Lean Six Sigma Black Belt. He translates complex technical capabilities into profitable business strategies: ROI, efficiency and growth.

Luis Uribe HerreraLima, Peru

Engineer and Lean Six Sigma Black Belt specialized in scaling digital products and optimizing operations through Generative AI and Automation. I have led transformation across multinational corporations in Retail, Banking and Mining, and international ecosystems (Australia).

I am currently Founder of Neura.Lab, democratizing AI for companies across LatAm. My expertise: translating complex technical capabilities (LLMs, agentic systems, Python, Data) into profitable business strategies — ROI, efficiency and growth.

My vision: building "AI-First" organizations and user-centric products.

+10years leading business, technology and innovation
40%of operational tasks automated for pilot clients
3countries of operation: Peru, Brazil, Australia
LSSBBLean Six Sigma Black Belt

Career

Every role by mandate, scale and result. From operating processes to transforming them; from transforming them to building with AI.

2025 — present

Neura.Lab

Founder & CEO
Latin America
Mandate: Lead SMBs and startups to operate AI-First through strategy, product and training.Up to 40% of operational tasks automated for pilot clients.
Scale: Boutique consultancy with its own products (StrategIA, Vale AI, BrandOS) and AI Literacy programs.
2024 — 2025

Virgin Australia

Airport Strategy Supervisor · International Operations
Perth, Australia
Mandate: Airport strategy and operations in a high-demand, multicultural environment.Reduced waiting times and higher passenger satisfaction.
Scale: Coordination of critical operations and resource planning.
2022 — 2024

Real Plaza · Intercorp Retail

Senior Transformation Lead
Lima, Peru
Mandate: Digital transformation of Peru's largest shopping mall chain.80% of processes standardized; −70% in time; +80% app engagement.
Scale: Unified tenant platform, early AI adoption and RPA across legal and commercial teams.
2022

Caja Piura

Innovation & Digital Transformation Lead
Lima, Peru
Mandate: Innovation strategy for one of the country's leading microfinance institutions.100% digital credit: −90% in placement time and −50% in costs.
Scale: First innovation lab (LAB 40) and AI-based alternative scoring for financial inclusion.
2018 — 2021

Votorantim

Product Owner · Senior Process Improvement Analyst
Peru and Brazil
Mandate: Regional digital product and corporate process re-engineering.−70% in the user journey; +10 NPS points; Votofiera award for best project Peru/Brazil.
Scale: Due diligence platform across two countries with OCR and NLP; 130+ improvement opportunities.

Skills

Four fronts that combine in every project.

AI & data

  • GenAI implementation
  • Agentic & multi-agent systems
  • Advanced automation
  • LLM apps · Python · Power BI
  • AI ethics

Digital product

  • Discovery & roadmap
  • MVP & user-centered design
  • Growth & funnels
  • OKR & KPI

Operations & agility

  • Lean Six Sigma Black Belt
  • Scrum Master · Kanban KMP
  • Digital transformation
  • Change management (ADKAR)
  • Process mining

Leadership

  • C-Level stakeholders
  • Multicultural teams
  • International operations
  • Entrepreneurship

Projects

Each one is told the same way:problem, decision, result. Covers generated by the system itself.

Neura.Lab · 2025StrategIA

AI copilot that turns strategic planning into a continuous process, with OKRs aligned to a North Star Metric.

Neura.Lab · 2025Vale AI

Multi-agent system that qualifies leads, books appointments and escalates to a human advisor when needed.

90 s first response (previously 8 h)51 % of leads book (previously 27 %)0 leads lost
Neura.Lab · 2025BrandOS

AI-operated content studio that replaces the manual brief-agency-designer loop with generation and curation by a single analyst.

6 brands managed by one analyst
Neura.Lab · 2026Voto Consciente

Free AI civic platform that analyzed the government plans of 36 presidential candidates and, in the runoff, added political compliance reports and OSINT verification.

36 candidates analyzed200+ pages per plan
Real Plaza · Intercorp Retail · 2022–24Unified Tenant Platform (PUL)

Platform that standardized backoffice processes for the largest shopping mall chain in Peru.

80 % processes standardized−70 % time−50 % costs

Work with me

Open to opportunities where AI and strategy create real impact.

Talks & speaking

Keynotes on AI with real ROI, AI-First organizations and agents. Spanish and English.

Request a talk →

Advisory

AI strategy and product due diligence for leadership teams.

Talk →

Projects

Co-creating digital products and agentic systems with Neura.Lab.

Propose →

Mentoring & training

Corporate AI literacy, entrepreneurship and leadership mentoring.

Write →

Neura.Lab

The boutique consultancy he founded to democratize AI in Latin America: SMEs and startups turned into AI-First organizations through strategy, technology and training.

Visit neuralab.lat
AI StrategyRoadmaps with measurable ROI.
ProductCustom LLMs and agents.
AI LiteracyCorporate training.

Journal

Talks, projects in progress, notes and what I keep learning building with AI.

Note

From chatbots to agents: what changes in the business

Sep 2026Project in progress

StrategIA: turning strategic planning into a continuous process

Sep 2026Note

Agent Experience: designing for the agent, not just the user

Aug 2026
See the whole journal →

Let's talk

A talk, a project, an advisory engagement or an opportunity. No email or phone exposed: the form goes straight through.

Tell me what you have in mind. I reply within 48 hours. Also on LinkedIn.

Profiles