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Real Plaza · Intercorp Retail · 2022–24

Real Plaza App — Omnichannel

Omnichannel strategy for the Real Plaza app, with visitor-experience-centric features.

Problem

The Real Plaza app needed an omnichannel strategy that better connected the digital experience with the visitor’s experience at the mall.

Decision

Co-lead an omnichannel strategy with visitor-experience-centric features for the retail app.

Result

The app’s digital engagement grew 80%.